Parents and youth don’t necessarily feel bright when they first become involved with Brightpoint. But ask anyone about our organization, and the first thing they’ll tell you is that we’re committed to creating a better future for the families and children we serve. In this case, we’re using the word “bright” to bring to mind positivity, hope, and optimism, providing them with a sense of reassurance and encouragement.

Second, the word “point” implies a clear direction or focus. As an organization, we are united and data-informed in finding solutions that work. We have a specific mission and purpose and remain committed to working toward specific goals and outcomes.